Behavioral & Demographic Targeting
Consumer attitudes are in constant flux, so understanding their online patterns will reveal actionable insights. Behavioral targeting is a powerful tactic determining what messages and advisements are aimed at consumers.
At Brava Media, we discover what motivates and resonates with consumer segments through our audience-centric research. We benchmark all research findings against industry baselines which helps us analyze online interactions and real-life behavioral patterns.
Understanding social and cultural influences on market segments is significant to developing products and brand messages that appeal to specific market demands and resonates with your core targets.
Placement Targeting
Placement is everything when it comes to advertising; think quality over quantity. A product that appeals to someone in their golden years will probably hold little appeal to a millennials taste.
Where you choose to place your ad can vastly direct the success of a campaign and lead to greater engagement and ROI. Managed placements and banners through Google Ads can get your products in front of those audiences that are more likely to click and convert into a sale.
We find the perfect advertising platforms with a personality and ethos that matches your own and execute keyword research, so you can sit back and watch the traffic roll in.
Branding & Competitor Research
Developing a competitive brand is what every business aspires to. Those that achieve notable success have invested in ways to translate data and generate valuable insights. Understanding how your brand and branding compares to the competition is a great way to gain a competitive advantage.
At Brava Media, we identify the differentiators between you and similar brands to develop unique selling points and brand stories that will leave a lasting impression on your audiences.
A brand is ultimately the product of its reputation and visibility, so it must base all decisions on evidence-backed research, which removes assumptions and limits guesswork.
At Brava Media, we ask the right questions to kick start your brand!
Data Analysis
Behind every brand is the data that holds it together and supports more exhaustive strategic growth efforts. Translating business data in all its forms, whether customer, sales or product information, requires advanced data science knowledge.
At Brava Media, we use predictive modelling and smart data techniques to understand the fundamental drivers of performance and overall behaviors across departments. We apply aggregation and grouping analysis methods to pivot change from the ground up.
Remember that all data has meaning and can optimize the customer's journey and long-term brand loyalty – gain an advantage today and contact Brava Media.