Social Media
Social media is a powerful tool that can enhance your public image and online presence. In fact, at Brava Media, we are such a fan of social media that we encourage our clients to join the social media revolution.
Social media use is ubiquitous amongst younger generations that use quick access shopping features on platforms like Instagram, so It’s easy to see why these platforms have become the preferred choice for product exposure.
We have access to some of the most in-demand product influencers in various sectors and are happy to discuss introductions and promotional options with our clients.
Pay Per Click (PPC) Advertising
"Good clickbait" has become synonymous with PPC advertising to drive views towards specific products and websites. It should not be confused with the commonly known "clickbait", often associated with its denotive meaning. Good clickbait drives traffic through positive headlines and thumbnails accessible through paid advertising spaces.
At Brava Media, we don't believe PPC advertising should just be measured by the number of clicks or visits to our client's website; we focus on driving targeted user groups towards your site, those that are most likely to buy.
We can advise on bid-based and flat-rate PPC and manage all statistical diagnostics for a fully rounded service.
Remarketing & Display Ads
So, your target customers have clicked once, but it hasn’t resulted in a secure sale, which can be an area of frustration for companies that invest in PPC or similar advertising. However, it’s important to remember that 70% of first-time visits abandon their shopping cart. On a positive note, a potential customer that has already visited an ad has already expressed an interest in your brand.
Remarketing customized display ads can entice a second click, whether through a promotion or discount code, to select groups. The psychology behind these types of offers is powerful, as nobody wants to miss the opportunity to purchase at a lower cost; combine this with our dynamic marketing techniques, and you’re on your way to securing a sale.
Podcast Advertising
Podcast advertising can be a fun and creative way to vocalize the positive brand messages of your business. We all engage differently with media formats, whether visually or auditorily, so catering for all markets can attract users that would otherwise remain passive consumers.
Wouldn’t it be great if your brand or one of its products were organically dropped into a podcast conversation? Here at Brava Media, we can make this happen. We actively encourage audience engagement through spot advertising, sponsorship, remarketing ads and branded content.
Immerse your audiences through podcast advertising; there is a platform for everyone.
OTT & CTV Advertising
Let’s face it, we all enjoy watching TV, and although the format of how we watch has changed, it remains a considerable platform to attract audiences.
Consumers now watch on big names like YouTube TV, Amazon and Netflix; there are so many notable names to choose from, that endless possibilities exist. Nothing beats visually demonstrating what your brand is about through innovative campaigns that engage watches emotionally and subconsciously.
OTT & CTV ads can be highly impactful and, when targeted, can reach demographics according to the time and genre of the programmes they watch. Capture imaginations and win loyal customers with professionally produced advertising content.
Ad Content Creation
At Brava Media, we work with many talented creatives, programme producers and content creators who deliver innovative and captivating campaigns.
Attracting audiences' attention through effective ad content can help a brand stand out from the crowd and create a sense of online excitement. When content is thoughtfully designed, it has maximum market appeal, and click-through rates can be dramatically improved.
We understand how to develop a brand's unique selling proposition and cultivate a sense of urgency within our content that can, in turn, lead to sales.