Marketing & Media Strategies
The most successful brands never make choices based on guesswork; each decision has been meticulously planned, including forming a well-rounded corporate media strategy.
Defining your key objectivities is the first step to achieving brand stability and an online presence that appeals to consumer demands. Strategies focus not only on tangible functions but also on organizing and planning intangibles to customers, such as experiences.
At Brava Media, we actively engage with your teams and hold creative brainstorming sessions to address high-level considerations, including goals and targets to guarantee strategic alignment.
Strategic Content Marketing
Content should be relevant, aligned with the customer's journey, and deliver fundamental brand messages. Measuring how past campaigns have performed will help you understand what content aspects have been a success and determine how you approach your next project.
Strategic content marketing embraces all advertising options and has an end goal of audience retention over click rates. Brava Media, defines what makes a brand different and matches its unique selling points with content genres that will suit its personality, whether infographics, white papers, blogs or video content marketing.
Native Marketing
Native marketing is the less commonly used term for "sponsored marketing"; however, it is becoming increasingly used in advertorial fields - think of it as a reinvention.
Sponsored ads are a great way to drive referral traffic and build overall brand awareness via high-quality websites that strengthen brand credibility. At Brava Media, we believe in a personal approach, so once we have taken the time to understand your brand, we will only match you with a potential advertising space that reflects your core messages and corporate character.
We have excellent links with publishers and digital platforms and can guarantee a harmonious fit relevant to your business field and its end goals.
Video Marketing
E-commerce platforms have to adapt and run with trends in marketing that adopt high-quality production formats. Approximately 75% of all internet traffic is streamed through video services, so a recognizable online video presence can be impactful and open new opportunities to appeal to younger audience demographics.
Video marketing is most successful when communication flows between producer and client, as we translate your vision, so it’s essential we see your brand through your eyes.
Brava Media’s approach is to create visually compelling and accessible to watch video content that tells a story and leaves audiences with a positive impression of your brand. We can talk you through the many options and find the right fit for your brand, from animation services to Vox Pops and whiteboard video production.